Email Marketing Services
I help D2C subscription brands turn email into a revenue-driving retention engine through strategy, automation, and data-led personalization.
Whether you're just getting started or need to optimize, I meet you where you are and help you move forward with confidence.
Email Retention Audit
You know email could be doing more, but you're not sure where the gaps are or what to prioritize.
What I do: I audit your current email platform, workflows, segmentation, and data setup. I review performance benchmarks, identify lifecycle gaps, and map your customer journey to pinpoint drop-off points.
What you get: A 15-20 page audit report with a prioritized roadmap, ROI projections for recommended improvements, and a 60-minute walkthrough call with your team.
Perfect for: Brands that need clarity on where to invest time and budget to improve retention.
Email Retention Build
You're ready to build (or rebuild) your email retention foundation, but you need someone to design it right and get it live.
What I do: I design your lifecycle strategy and campaign architecture, build 3-5 core retention workflows (cart abandonment, renewal nurture, cross-sell), set up your segmentation framework and personalization rules, and partner with your data/tech team to ensure everything integrates smoothly. I also provide light copywriting and set up your performance reporting framework.
What you get: Live campaigns in your platform, full documentation for handover (workflow logic, segment definitions, performance tracking), and a training session so your team can manage it going forward.
Perfect for: Brands ready to scale retention and need an expert to build the infrastructure.
Part Time Email Lead
You've built the basics, but you need ongoing strategic support to optimize, test, and evolve your retention program as your business grows.
What I do: I become your retention lead—running monthly campaign optimizations, building A/B testing roadmaps, reporting performance insights to leadership, advising on lifecycle strategy as your business evolves, and collaborating cross-functionally with your product, data, and commercial teams.
What you get: Monthly strategy calls plus async support, quarterly roadmap updates, and regular campaign performance reports so you always know what's working and what's next.
Perfect for: Brands that need retention expertise but can't justify a full-time hire.
Need something a little bespoke?
Testimonials
“Alicia is a positive team player and an absolute pleasure to work with. Working with her, she was always willing to go the extra mile, accomplish the tasks at hand diligently and with gusto! I would 1000% recommend Alicia.”
Crystal Wang, Partner at Bolster Media NYC
“She’s not only an incredible writer, PR strategist and client comms expert -- she's also one of the most lovely humans I have ever had the pleasure of knowing. If you have the chance to work with her -- take it! Alicia is the best! ”
Elliot Tomaeno, Founder of Astrsk PR and Angel Investor