https://www.getittogethermarketing.com/get-it-together-blog daily 0.75 2026-05-25 https://www.getittogethermarketing.com/get-it-together-blog/why-your-email-campaigns-need-live-customer-data-and-what-happens-when-you-dont-have-it monthly 0.5 2026-05-25 https://www.getittogethermarketing.com/get-it-together-blog/tag/how+to+grow+your+small+business monthly 0.5 https://www.getittogethermarketing.com/get-it-together-blog/tag/digital+marketing monthly 0.5 https://www.getittogethermarketing.com/get-it-together-blog/tag/grow+your+business+with+content monthly 0.5 https://www.getittogethermarketing.com/get-it-together-blog/tag/generate+passive+income monthly 0.5 https://www.getittogethermarketing.com/get-it-together-blog/tag/how+to+setup+your+new+business monthly 0.5 https://www.getittogethermarketing.com/get-it-together-blog/tag/marketing+strategies monthly 0.5 https://www.getittogethermarketing.com/get-it-together-blog/tag/marketing+consulting monthly 0.5 https://www.getittogethermarketing.com/get-it-together-blog/tag/growing+your+new+business monthly 0.5 https://www.getittogethermarketing.com/get-it-together-blog/tag/how+to+start+a+business monthly 0.5 https://www.getittogethermarketing.com/get-it-together-blog/tag/content+marketing monthly 0.5 https://www.getittogethermarketing.com/homepage daily 1.0 2026-05-25 https://images.squarespace-cdn.com/content/v1/5fab1b0d4c16d6380cc43ebc/a0946cb1-6f38-4bdf-9dab-bdc8bc957d95/IMG_4633+%281%29.JPG https://images.squarespace-cdn.com/content/v1/5fab1b0d4c16d6380cc43ebc/d7c66471-ba85-4ff4-b872-2327a875d0a4/IMG_4400.JPG https://www.getittogethermarketing.com/about daily 0.75 2026-05-25 https://images.squarespace-cdn.com/content/v1/5fab1b0d4c16d6380cc43ebc/111e3429-940a-4fb3-a2aa-03776cacc604/Alicia%252BBarnes0197.jpg About Me - Meet Alicia Hey, I’m Alicia. I'm an email retention specialist with over 10 years of experience helping D2C brands, subscription businesses, and growth-stage companies reduce churn and increase customer lifetime value through data-driven lifecycle strategies. I've worked with energy companies, tech startups, government bodies, and e-commerce brands—building the email programs that turn one-time buyers into loyal, engaged customers. Here's what I know: Retention is a hugely powerful growth lever. It’s the true magic that lets you deliver value for your customers, creating real advocates who stay and bring more friends to your business. This is where email (and customer communication) shines when it’s done right. I don't just send campaigns. I design the systems: the automations, the segmentation frameworks, the test-and-learn roadmaps that make email a revenue engine instead of an afterthought. I work collaboratively with your data and tech teams (I advise on what we need, they build the integrations), I do copywriting and most importantly, I set up reporting so you can see what's working and what needs adjusting. My background: I've led email retention strategies for brands across energy, tech, government, and e-commerce. I've worked with platforms like Iterable, Dotdigital, Granicus, and I've trained on HubSpot and Marketo. I'm comfortable in BigQuery. I love a good segmentation challenge, and I believe every workflow should have a clear business goal attached to it. When I'm not building email programs: I'm probably reading + writing my book, exploring London with my family, or experimenting with new cake bakes. If you're ready to turn email into your retention engine, let's talk. I'd love to help you reduce churn, increase lifetime value, and build campaigns that actually move the needle. https://www.getittogethermarketing.com/services daily 0.75 2026-05-25 https://images.squarespace-cdn.com/content/v1/5fab1b0d4c16d6380cc43ebc/1612635697786-9EGSUD7BHEJ9XGZ968K2/IMG_4478.JPG https://images.squarespace-cdn.com/content/v1/5fab1b0d4c16d6380cc43ebc/c62d1914-109f-4e9b-8656-ec372b8a0101/Crystal+Wang.jpeg https://images.squarespace-cdn.com/content/v1/5fab1b0d4c16d6380cc43ebc/e2da24d0-2317-4b41-9d33-eb82e0cf79e9/Elliot+T.jpeg https://www.getittogethermarketing.com/contact-me daily 0.75 2026-05-25 https://www.getittogethermarketing.com/homepage-2 daily 0.75 2024-11-21 https://images.squarespace-cdn.com/content/v1/5fab1b0d4c16d6380cc43ebc/a0946cb1-6f38-4bdf-9dab-bdc8bc957d95/IMG_4633+%281%29.JPG